Writer, Editor, Strategist

A bit about me

I’m a Communications Manager at ExpressVPN, tracking our new feature releases and launching them to the public. Outside of my daily duties, I’m a consultant specialising in SEO and page optimisation alongside an avid game and hardware reviewer.

I was formerly Senior Hardware Editor at Club386, Gfinity Digital Media’s Affiliate Content Strategist and PCGamesN’s Hardware Editor, bridging the gap between ecommerce, editorial, and commercial. Using SEO tracking tools (SE Ranking, SEMRush, Parse.ly, Search Console, Trends) and affiliate platforms (AWIN, Impact, Skimlinks), I created organic plans to drive more conversions. I managed a team of full-time writers and commissioned freelance pieces.

Other notables include boots on the ground at CES in 2023 and IFA in both 2024 and 2018, launching the KitGuru Discord server, helping rebrand BestVPN into ProPrivacy in 2019, diversifying ProPrivacy’s content from VPNs into other privacy and security software (ad blockers, password managers, cloud services), and my expertise was quoted in NBC News, Forbes, TheNextWeb, Digital Spy, Reader’s Digest. I am also a certified manager after completing Serial Trainer 7’s Management & Leadership Academy.