Writer, Editor, Strategist

A bit about me

I’m currently the Senior Hardware Editor at Club386, helping to shape the editorial and affiliate strategies. We take a quality-led approach, diving deep into our gaming hardware reviews and guides, with a community-first approach. I manage a team of two, putting my SerialTrainer7 Management & Leadership Academy certification to use.

I was formerly Gfinity Digital Media’s Affiliate Content Strategist and PCGamesN’s Hardware Editor, bridging the gap between ecommerce, editorial, and commercial. Using SEO tracking tools (SE Ranking, SEMRush, Parse.ly, Search Console, Trends) and affiliate platforms (AWIN, Impact, Skimlinks), I created organic plans to drive more conversions. I managed a team of full-time writers and commissioned freelance pieces.

Other notables include boots on the ground at IFA 2018 for KitGuru, launching the KitGuru Discord server, helping rebrand BestVPN into ProPrivacy in 2019, diversifying ProPrivacy’s content from VPNs into other privacy and security software (ad blockers, password managers, cloud services), and my expertise was quoted in Forbes, TheNextWeb, Digital Spy, Reader’s Digest. I am also a certified manager after completing Serial Trainer 7’s Management & Leadership Academy.